Vol. 6 No. 1 (2021)

Research Articles

• The Effects of Consumer Perception of Volume Discount Benefits on Impulsive Buying Behavior

  Faiza Arshad, Sania Arshad (Author)

  1-17

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• The Role of Work-Life Balance in the Retention of Female Employees in the IT Industry:  Responses from the South Indian SME Software Sector

  Sree Lekshmi Sreekumaran Nair, John Aston, Eugene Kozlovski (Author)

  18-33

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• Role of Marketing Mix (4Ps) in Building Brand Equity: Case Study of Shell Petrol, UK

  Najmusaqib Niazi, Muhammad Rashid, Zurabi Shamugia (Author)

  34-68

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• The Impact of E-Service Quality On Customer Loyalty in United Kingdom

  Afshan Jalil, Harleen Kaur, Anjali Vijay Jogia (Author)

  69-90

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• Waterfall Process Operations in the Fast-paced World: Project Management Exploratory Analysis

  Harkirat Kaur Aroral (Author)

  91-99

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• Are the Buying Patterns of Green Products and General Products Comove with Each Other?

  Bismah Rao (Author)

  100-115

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