Vol. 10 No. 1 (2025)

Research Articles

• Relationships Between Green Brand Equity and Key Green Customer Attitudes and Behavior Tendencies: The Mediating Role of Green Brand Loyalty

  Mutlu Uygun, Hande Gülgeç (Author)

  1-17

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• Rethinking the Impact of Trade Openness on Global Economic Productivity: A Cross-Country Analysis

  Hasan Alp Özel, Hüseyin Utku Demir (Author)

  18-46

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