Template-Type: ReDIF-Article 1.0
Author-Name: Faiza Arshad
Author-Name: Sania Arshad
Title: The Effects of Consumer Perception of Volume Discount Benefits on Impulsive Buying Behavior
Publication-Status: Published
Abstract: This cross-sectional study investigates the effectiveness of the factors that affects the intentions of the consumers buying products under volume discount schemes (VDS). The paper investigates the magnitude of perceived savings, perceived quality, self-expression value motivation, and perceived convenience in relation to the buying intentions of the consumers. Using unrestricted non-probability (convenience) sampling technique total 250 target audience were included in this study. Through deductive approach by employing quantitative methods regression test was run to test the research hypotheses. Findings confirmed that perceived savings has a significant impact on purchase intentions. Moreover, perceived self-expression has statistically significant impact on purchase intentions of the buyers. Interesting, the test results confirmed that perceived quality and perceived convenience have no significant impact on purchase intentions of the consumers.
Keywords: Perceived savings; perceived quality; perceived convenience; perceived self-expression; volume discount schemes; consumers' purchase intentions
Journal: International Journal of Applied Business and Management Studies
Pages: 1-17
Volume: 6
Issue: 1
Year: 2021
Month: April
DOI: 10.68099/ijabms.2021.220
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/220
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/220/149
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Handle: RePEc:bau:ijabms:v:6:y:2021:i:1:id:220

Template-Type: ReDIF-Article 1.0
Author-Name: Sree Lekshmi Sreekumaran Nair
Author-Name: John Aston
Author-Name: Eugene Kozlovski
Title: The Role of Work-Life Balance in the Retention of Female Employees in the IT Industry:  Responses from the South Indian SME Software Sector
Publication-Status: Published
Abstract: This paper investigates the factors of Work-Life Balance on the retention of IT employees in the South Indian SME software sector. The research mainly concentrates on individual, organisational and technological factors, which influence the retention of female employees. The dimensions under the individual factors’ category are personality, well-being, and emotional intelligence, while under the organisational factors’ category, the study focuses on Work-Life Balance policies and programmes, work support and job stress. Technology is considered as the third dimension. The study also focuses on the Organisational Role Theory (ORT) of Work-Life Balance. A total of 380 employees in 23 different organisations were targeted by using probability and non-probability sampling techniques; the final number of employees participating in this survey, however, was 270. For data analysis purposes, the IBM SPSS 23.0 package was used, as the study was quantitative in nature. The results indicate that organisational factors help retain female employees in the South Indian software sector rather than individual factors.
Keywords: Work-life balance; retention; IT workforces; individual factors; organisational factor; software sector
Journal: International Journal of Applied Business and Management Studies
Pages: 18-33
Volume: 6
Issue: 1
Year: 2021
Month: April
DOI: 10.68099/ijabms.2021.221
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/221
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/221/150
File-Function: Full text
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Handle: RePEc:bau:ijabms:v:6:y:2021:i:1:id:221

Template-Type: ReDIF-Article 1.0
Author-Name: Najmusaqib Niazi
Author-Name: Muhammad Rashid
Author-Name: Zurabi Shamugia
Title: Role of Marketing Mix (4Ps) in Building Brand Equity: Case Study of Shell Petrol, UK
Publication-Status: Published
Abstract: This investigation explores the role of Price, place, promotion, and product (4Ps) in creation of brand equity. The linkage is being explored among 9 constructs through developing conceptual framework, undertaken from Yoo et al. (2000) research investigation. The author explored the brand equity's dimensions in relation to elements of marketing mix. These dimensions include awareness, perceived quality, and brand loyalty. Thus, after identifying these dimensions, they are linked with brand equity. The hypotheses are being developed and results are tested through T-test. In all nine constructs, apart from awareness and distribution positive linkage is being found. Moreover, promotion is one of the marketing mixes that has strong relation with brand equity's dimensions whereas price and quality has weakest linkage with the dimensions of brand equity.
 It is being found by the researcher that strongest correlation is between brand equity and brand loyalty while brand equity has weakest linkage with the perceived quality. Although, from this research, implications for the brand managers and marketing managers to develop understanding about linkage between dimensions of brand equity and 4Ps of marketing mix. Moreover, the findings of this study enable the managers in strategic decision making so that they can maintain strong focus on the activities of marketing in long term for the formation of brand equity.
Keywords: Marketing mix (4Ps); brand perceived quality; brand equity; brand awareness; brand loyalty; brand association
Journal: International Journal of Applied Business and Management Studies
Pages: 34-68
Volume: 6
Issue: 1
Year: 2021
Month: April
DOI: 10.68099/ijabms.2021.222
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/222
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/222/151
File-Function: Full text
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Handle: RePEc:bau:ijabms:v:6:y:2021:i:1:id:222

Template-Type: ReDIF-Article 1.0
Author-Name: Afshan Jalil
Author-Name: Harleen Kaur
Author-Name: Anjali Vijay Jogia
Title: The Impact of E-Service Quality On Customer Loyalty in United Kingdom
Publication-Status: Published
Abstract: Present research project is carried out to investigate the relationship between customer loyalty and dimensions of e-service quality including; reliability, responsiveness, security, and Ease-of-Use respectively in London, United Kingdom. The SERVQUAL model of Parsuraman et al (1985) is considered to investigate the e-service quality in creating and maintaining customer loyalty in developing country The research design is cross sectional following with the sample size of present study is 151 obtained through convenience (non-probability) sampling technique. The online survey questionnaire was developed by considering LIKERT Scale (1-to-5) to measure the relationship of various dimensions with customer loyalty. The results showed that reliability is the most significant dimension of e-service quality whereas as weak positive relationship of ease of use is evident with customer loyalty. Furthermore, this study confirmed that customer loyalty is positively associated with reliability, responsiveness, security, and ease of use. The recommendations are given to the e-service providers operating in London to enhance the quality of e-services in order to have more customer loyalty.
Keywords: Marketing management; e-service quality; customer loyalty; reliability; responsiveness; security; ease of use; e-retailing Industry
Journal: International Journal of Applied Business and Management Studies
Pages: 69-90
Volume: 6
Issue: 1
Year: 2021
Month: April
DOI: 10.68099/ijabms.2021.223
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/223
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/223/152
File-Function: Full text
File-Format: application/pdf
Handle: RePEc:bau:ijabms:v:6:y:2021:i:1:id:223

Template-Type: ReDIF-Article 1.0
Author-Name: Harkirat Kaur Aroral
Title: Waterfall Process Operations in the Fast-paced World: Project Management Exploratory Analysis
Publication-Status: Published
Abstract: The software development processes must follow some specific system development life cycle. There are many SDLC methodologies proposed and are in working according to the developing software. The system development life cycle has been studied and investigated by many researchers and they have developed their own model which has own strengths and weaknesses. This analysis paper concentrated on the traditional methodology namely waterfall model as if it can be used in this new e-business era and for which type of business this model is suitable. It explains about the waterfall model and how this model works. The paper begins with explain about waterfall methodology. This paper also discusses the model’s pros and cons. It also discusses about waterfall methodologies SWOT analysis. The paper concluded with summary.
Keywords: System development life cycle; waterfall; SWOT; requirements
Journal: International Journal of Applied Business and Management Studies
Pages: 91-99
Volume: 6
Issue: 1
Year: 2021
Month: April
DOI: 10.68099/ijabms.2021.224
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/224
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/224/153
File-Function: Full text
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Handle: RePEc:bau:ijabms:v:6:y:2021:i:1:id:224

Template-Type: ReDIF-Article 1.0
Author-Name: Bismah Rao
Title: Are the Buying Patterns of Green Products and General Products Comove with Each Other?
Publication-Status: Published
Abstract: The main objective of this research paper was to investigate the correlation between the buying patterns of consumers for green products and general products. The hypothesis that was made in accordance with the topic at hand was that the buying patterns of green and general product comove with each other. The hypothesis was assessed by the past research literature reviews where arguments in favor and in against of hypothesis were compared and result was generated. The result was seen in favor of hypothesis and it is then concluded that factors like price, social media & advertising and eco-friendliness of the product make people to show same buying behavior for both general and green products where the major impact on buying pattern for general and green products was due to price and other factors were less effective than price.
Keywords: Green products; general product; buying patterns
Journal: International Journal of Applied Business and Management Studies
Pages: 100-115
Volume: 6
Issue: 1
Year: 2021
Month: April
DOI: 10.68099/ijabms.2021.225
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/225
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/225/154
File-Function: Full text
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Handle: RePEc:bau:ijabms:v:6:y:2021:i:1:id:225