Template-Type: ReDIF-Article 1.0
Author-Name: Mutlu Uygun
Author-Name: Hande Gülgeç
Title: Relationships Between Green Brand Equity and Key Green Customer Attitudes and Behavior Tendencies: The Mediating Role of Green Brand Loyalty
Publication-Status: Published
Abstract: The aim of this study is to examine the relationships between consumer-based green brand equity (CBGBE), green brand satisfaction (GBS), green brand loyalty (GBL), green brand trust (GBT), and perceived green customer value (PGCV) from the perspective of consumers in a province in Turkey, as well as the mediating role of green brand loyalty (GBL) in these relationships. For this purpose, a quantitative research approach was adopted, utilizing a correlational research type and a field study design (correlational survey model). Using the convenience sampling method, data was collected by a questionnaire 400 consumers aged 18 and over living in Konya province through a face-to-face and online platform. In data analysis, descriptive statistics, exploratory factor analysis, Pearson correlation analysis, and regression analysis based on the bootstrap method were used. The results revealed that there are positive and significant relationships between consumer-based GBE and GBS, GBL, GBT and PGCV. In addition, it has been determined that GBL mediates the relationships between GBS, GBT, PGCV and GBE. These results indicate that these key consumer tendencies examined in the study have an important role in the development of GBE. This study, in which four key consumer tendencies are discussed together, contains important results with its originality in broadening the scope of the subject by also considering the mediating role of GBL in the development of GBE. Therefore, in addition to enriching the conceptual literature of the study, it is thought that the results will also be useful for researchers conducting studies on the subject with expanded variables and decision makers in practice who aim to develop green brand equity.
Keywords: Consumer-Based Green Brand Equity (CBGBE); Green Brand Satisfaction (GBS); Green Brand Loyalty (GBL); Green Brand Trust (GBT); Perceived Green Customer Value (PGCV)
Journal: International Journal of Applied Business and Management Studies
Pages: 1-17
Volume: 10
Issue: 1
Year: 2025
Month: April
DOI: 10.68099/ijabms.2025.191
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/191
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/191/120
File-Function: Full text
File-Format: application/pdf
Handle: RePEc:bau:ijabms:v:10:y:2025:i:1:id:191

Template-Type: ReDIF-Article 1.0
Author-Name: Hasan Alp Özel
Author-Name: Hüseyin Utku Demir
Title: Rethinking the Impact of Trade Openness on Global Economic Productivity: A Cross-Country Analysis
Publication-Status: Published
Abstract: This study investigates the relationship between trade openness and economic productivity across 147 countries using World Bank data. We construct novel proxy measures for productivity by normalizing each country’s GDP relative to global totals. To estimate the causal effect of openness on productivity, we use the number of trade partners as an instrument for openness, controlling for regional and income-level factors. Our regression analysis reveals no significant relationship between trade openness and economic performance over the last two decades, challenging the conventional belief that increased trade liberalization drives economic growth. These findings suggest a more complex dynamic at play and underscore the need for further research to better understand the intricate link between openness and productivity, with important implications for policy design and global economic strategy.
Keywords: Trade openness; Economic Growth; Productivity; Trade Liberalization; Development
Journal: International Journal of Applied Business and Management Studies
Pages: 18-46
Volume: 10
Issue: 1
Year: 2025
Month: April
DOI: 10.68099/ijabms.2025.192
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/192
File-Function: Abstract page
File-Format: text/html
File-URL: https://journal.bauderpress.org.tr/index.php/ijabms/article/download/192/121
File-Function: Full text
File-Format: application/pdf
Handle: RePEc:bau:ijabms:v:10:y:2025:i:1:id:192