Relationships Between Green Brand Equity and Key Green Customer Attitudes and Behavior Tendencies: The Mediating Role of Green Brand Loyalty. International Journal of Applied Business and Management Studies, [S. l.], v. 10, n. 1, p. 1–17, 2025. Disponível em: https://journal.bauderpress.org.tr/index.php/ijabms/article/view/191. Acesso em: 15 aug. 2026.